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THE ODEGARD AWARD FOR EXCELLENCE IN RUG DESIGN HAS
RESUMED NOW ACCEPTING DESIGNS UNTIL NOVEMBER 20, 2009.
The
Odegard Award for Excellence in Rug Design acknowledges outstanding achievement
in the field of original student rug design. The competition was created
to show student designers how combining modern designs with traditional
hand knotting techniques can increase awareness and respect for the legacy
of textile and carpet weaving. Applicants are encouraged to offer designs
with inspiration that exemplifies and reflects the spirit of this mission
by unifying marketability and visionary aesthetic with traditional weaving
methods. Applicants are judged on the merits of artistic execution, originality
of their design vision, and use of natural materials. Following the work
Stephanie Odegard has been personally involved in for over two decades;
this competition demonstrates to a new generation of designers that it
is possible to create luxury design through traditional industries while
sustaining the artisans and local communities responsible for their production.
This competition encourages students from a variety of disciplines (see
ELIGIBILITY requirements) to submit innovative design proposals.
In addition to cash prizes and expense-paid U.S. travel to attend the
Award Ceremony for the three finalists:
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The
first prize winner will receive a 6’ x 9’ carpet hand
woven from his or her design, and Odegard will include the winning
design in its current carpet line for a period of at least three years,
with royalties of 5% of net sales accruing to the author.
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The
winner will be CONSIDERED for a two week residency in the Open Studios
program at the Museum of Arts and Design in New York City.
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The
first prize entrant will also be given the option of a two-month paid
internship at one of Odegard’s U.S. showrooms.
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At its sole discretion, Odegard may also offer any other entrant the
option of entering into an agreement to market such entrant’s
design in Odegard’s line of products. Such agreement will provide
the author with a 5% royalty on any sales for the duration of such
agreement.
(see PRIZES)
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Your
submission should be designed as a 6’ x 9’ sized carpet,
rendered in 12” x 18” format. The final size of the rug
image, and thus the submission, should be 12” x 18”. All
the submission page should contain is the rug image. Entries are viewed
and judged while placed vertically on their 12” side.
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Artwork
can be in any two-dimensional medium, but no computer renderings will
be accepted. No three-dimensional artwork will be considered.
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You
can submit your original artwork, painted canvases, fabric creations
and photographs, as long as the final size of the design is 12"
x 18". Keep in mind that we will not return any artwork. It would
be better - but not a requisite - that you mount your paper submission
to a board or foam core. The size of the submission cannot exceed
12” x 18”.
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All
Odegard rugs are made using natural raw materials with chemical and
vegetal dyes. Please keep this in mind when designing and if applicable
specify the use of hemp, wool and/or silk in your design, in any combination
you deem suitable on the optional Additional Information form (see
Format for Submissions in the SUBMISSION section).
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The
carpet will be produced using hand weaving and hand knotting techniques.
All fibers used will be hand carded and spun and dyed by hand. There
is no range of weaving techniques that you are to incorporate into
your design.
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You
can work in any color. There is no limit to the number of colors that
you are allowed to use in your design.
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You
can give different coloring options to your final design, but please
submit each color way as a separate submission.
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You
can submit additional information (on the optional Additional Information
form) and supporting drawings and weavings in the same package as
your design. Please include this in the envelope taped to the back
of your submission (see Format for Submissions in the SUBMISSION section).
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We
will consider up to three submittals for each author, provided separate
enrollment forms accompany each submission (see Format for Submissions
in the SUBMISSION section).
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Odegard
encourages entrants to include a small sample of pile structure. This
is not a requirement. Samples can be woven on a loom or on a simple
frame or they can be mocked up over an open canvas like those used
for needlepoint. A 3'" or 4" square is sufficient. Please
see some possible traditional knotting diagrams below.
KNOTTING
DIAGRAMS

By
participating in the Competition, you agree to the unconditional acceptance
of the rules and regulations set forth by this Design Competition.
The competition is open to all students, graduate and undergraduate.
Students who graduate during spring or summer semester of 2009 are still
eligible to enter the competition as long as they were enrolled October
1, 2008 or February 1, 2009. Students also enrolled as of October 1,
2009 are eligible to enter.
One individual must register submissions. If more than one person is
to be credited with the design, then up to two additional names (co-authors)
can be listed in Odegard’s credits for the winning entries, as
long as the co-authors meet all eligibility requirements. The First,
Second and Third Prize are awarded to the one individual who is listed
as “Submitter” on the Entry Form. Transfer of such prize,
or part thereof, to an individual other than the submitter is at Odegard’s
sole discretion.
If it is determined that a competitor is in any material way related
to a juror, or to a current member of the staff of Odegard, that competitor’s
project will be declared ineligible for a prize.

Odegard
gratefully acknowledges the participation of the following industry
luminaries who have graciously and enthusiastically accepted to jury
this Design Competition.
DAVID REVERE McFADDEN
David Revere McFadden is currently the Chief Curator and Vice President
for Programs and Collections for the Museum of Arts and Design in NYC.
He has organized over one hundred and fifty exhibitions, published over
160 books, articles, catalogues, and reviews worldwide, and has delivered
over 300 lectures and papers to national and international audiences.
He has spoken at such cultural institutions as the Metropolitan Museum
of Art in New York, and the Ecole du Louvre in Paris. He has received
the Presidential Design Award for Excellence three times (1994, 1995,
and 1997).
MARY McFADDEN
A native of New York City, Mary McFadden is an American fashion designer
and writer. In 1976 McFadden won a Coty Award and was inducted into
the Coty Hall of Fame in 1979. Since then she has received many honors
including the President's Fellows Award of the Rhode Island School of
Design and has served as President of the Council of Fashion Designers
of America. McFadden's collections have been shown on runways in New
York, Paris, Rome, Milan, Tokyo, Guatemala, Saudi Arabia, Oman, Beirut,
Lebanon, Russia, and India.
JACK LENOR LARSEN
Recognized as the most influential authority in weaving and textile
design of the second half of the 20th Century, Jack Larsen has created
and marketed textiles that have won international acclaim on five continents.
The recipient of numerous international awards, Mr. Larsen is one of
only two designers ever to be honored with an exhibition at the Palais
du Louvre.
STEPHANIE
ODEGARD
Stephanie Odegard’s contemporary re-imagining of classic and time-honored
motifs has become the standard by which modern hand-knotted rugs are
measured. Stephanie Odegard has garnered the highest honors and awards
recognizing not only her original designs but her social contributions
towards abolishing child labor in the weaving industry and creating
stable models for economic growth for the rural poor in developing countries.
(more
to come)
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Submissions
will be verified for eligibility requirements upon receipt at Odegard.
Entries deemed ineligible will be removed from consideration.
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Submissions
deemed eligible will be stored at Odegard until the deadline for entries.
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Odegard
will mark eligible submissions with a registration number on the submission
(and on the optional one page, Additional Information, from which
identity of author will be removed).
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Each
juror will examine every submission, and indicate the numbers of their
preferred designs on a form, of which the winner will be declared
at the awards ceremony.
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Executives
of Odegard will observe jury meetings and reasonably attempt to implement
the competition’s regulations.
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Jurors will rate the entries according to their own personal judgment,
but in addition will be asked to also take into account the following
criteria:
- Quality and clarity of presentation materials
- Originality and sensitivity of the proposal
- Feasibility and suitability
- Marketability, especially as it pertains to the to-the-trade Western
markets.
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A
final judging session will be convened with all judges present to
review the entirety of the retained entries. The entry receiving the
most votes will be considered the winning entry. In case of a tie,
a second round of judging will be held on the merits of the tied entries
only. In the case that one of the jury members cannot attend this
session, then he or she will receive digital scans of all the retained
entries to allow for the voting to continue within the Design Competition’s
timelines.
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The
jury, by a majority vote, has the sole authority and responsibility
to recommend winners at the end of the competition. The jury’s
decisions are confidential and final.
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Each
juror will have the option to select, at his or her own discretion,
a particular design(s) that in the juror’s opinion warrants
a special honorary mention. Such award(s) will be an additional Odegard
Award(s) which will bear that juror’s name.
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By
participating in the Competition, you agree to the unconditional acceptance
of the rules and regulations set forth by this Design Competition.
OWNERSHIP AND COPYRIGHT
In order to be eligible for submission, each competitor must warrant that
it owns the copyright, trademark, and other intellectual property rights
in the design, except as to material owned by others whom the competitor
discloses in its submission.
All drawings, photographs, photocopies, and other physical materials submitted
to the competition become the property of Odegard, and may be retained
for possible exhibition and publication. Each Competitor will retain full
copyright of all his or her materials unless otherwise assigned (see “Exhibition
and Publication” below). If competitors are making use of copyrighted
materials in their entry, they must identify them clearly as such, and
provide all copyright references accompanying their submission forms.
EXHIBITION & PUBLICATION
Odegard retains the right to reproduce any and all parts of the submissions
for the purpose of publication, and to exhibit the competition results
in any media whatsoever.
Odegard intends to exhibit a selection of competition entries - including
all award-winners - in a number of locations, including on its website.
Odegard will make every effort to properly credit the appropriate competitors.
PRIZES
For the purposes of this competition:
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Prizes
and awards will be distributed on the date indicated on the SCHEDULE
(see below).
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All
winners are invited to attend this Award Ceremony. Winners who are
not present at the Award Ceremony will be mailed their Award and corresponding
prize, if any, within one week after the date of the Award Ceremony.
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'
Cash Prize' is defined as a check drawn on a U.S. bank and made out
to the name of the winner as it appears on the SUBMITTER line on the
Entry Form.
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Free travel' is defined as a round-trip, economy fare on a commercial
carrier, within the continental U.S. only. Odegard will arrange for
reservations and payment for such a trip. All travel is at the risk
of the prizewinner, and Odegard accepts no responsibility for injuries,
loss, damages of any kind.
Production
of the winning design: Odegard will, at its sole cost and expense,
produce the winning design in at least one 6’ x 9’ hand woven
wool carpet, using a manufacturer of its choice. Odegard reserves the
right to adapt the manufacturing of the winning design to materials and
techniques it will determine at its sole discretion and will also consider
implementing techniques reflected in design
Marketing of the winning design: Odegard will promote the rug
based on the winning design in its regular marketing materials in a manner
deemed appropriate by Odegard in consideration of its overall marketing
plan, and accept orders for such carpet in its usual sizes and qualities.
No other promotion of the winning design is hereby represented.
Royalties: Odegard will internally track any sale by
Odegard of the winning design. Odegard will, from time to time produce
a record of any sales of the winning design and mail it to the author
of such design. Royalties will becomputed on the basis of a completed
sale, calculated on the actual net price of the sale, and will not be
paid less frequently than once a quarter. If Odegard sells a carpet at
a discounted price, then the royalty will be computed against such discounted
price.
Paid Internship: Odegard will offer the winner of a Paid
Internship prize the opportunity to work in an Odegard showroom or studio
of Odegard’s choice during the regular working hours of that location.
The winner of the prize will be directed to conform to all Company rules
and regulations in effect at the time of the internship. The salary or
other compensation offered to the winner will be at Odegard’s sole
discretion, and the winner is under no obligation to accept the internship
if he/she is not in agreement of the terms and conditions of such offer.

Deadline
for entries:
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November
20, 2009 |
Judging:
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February/March
2010 |
Notification
to winners of First, Second and Third prizes
and of Juror’s Awards and Honorable Mentions only:
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April
30 , 2010 |
| Award
Ceremony: |
June
2010 |
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